Dog shampooA dog shampoo that leaves out what your dog doesn’t need.
A good dog shampoo cleans the coat without stripping the skin. Furrytail’s Gentle Daily Shampoo is sulphate-free and paraben-free: it is cleansed with amino acid-derived surfactants, preserved with a probiotic ferment instead of parabens or MIT, and made to a 99.5% Natural Origin Index (calculated per ISO 16128-2). It is a sensitive-skin, pH-balanced formula with colloidal oatmeal, aloe vera, neem, camellia oil and vitamin E.
Expect less lather than a sulphate shampoo; that is the point. It comes in three fragrances (Santal & White Tea, Fig & Neroli, Violet Leaf & Muslin), is made for dogs and cats, and every ingredient is printed on the box. Free delivery across India.
Shop dog shampoo
Gentle Daily Shampoo-Santal & White Tea
Was ₹669now ₹599 · 250 ml
Gentle Daily Shampoo-Fig & Neroli
Was ₹669now ₹599 · 250 ml
Gentle Daily Shampoo-Violet Leaf & Muslin
Was ₹669now ₹599 · 250 ml
Bath Ritual Trio
Was ₹2,007now ₹1,679
Dry Foam Shampoo
Was ₹429now ₹389 · 100 ml
The Complete Ritual – Santal & White Tea
Was ₹2,046now ₹1,699
Which dog shampoo to start with
01 · One bottle
Gentle Daily Shampoo, 250 ml
The everyday dog shampoo. Brush the coat, wet it down to the skin, lather slowly from neck to tail and rinse until the water runs clean. Two passes give the best result.
Gentle Daily Shampoo →02 · Not sure which scent
All three in one set
The Bath Ritual Trio holds all three scents, so bath day can change with the mood or the season.
Bath Ritual Trio →03 · Between baths
A waterless dog shampoo
For days a full bath is not an option: spray on, massage through, dry in 60 to 90 seconds. For between baths, not instead of one.
Dry Foam Shampoo →04 · The whole routine
Shampoo plus the walk
The Complete Ritual adds Defense, Paw Cleaner and Refreshing Mist to a Gentle Daily Shampoo of your choice.
The Complete Ritual →
Questions pet parents ask
What should I look for in a dog shampoo?
A short, readable ingredient list, mild plant-derived cleansers instead of sulphates (SLS/SLES), no parabens or MIT, and a pH made for dogs rather than a human shampoo. Persistent itching or redness needs a vet, not a new shampoo.
Is Furrytail’s dog shampoo sulphate-free?
Yes. The Gentle Daily Shampoo is sulphate-free and paraben-free, cleansed with amino acid-derived surfactants and preserved with a probiotic ferment. The full ingredient list is on each product page and on the box.
Can I use it on a puppy?
For puppies from 12 weeks, yes, as a mild shampoo for regular use. Consult your vet for puppies younger than 12 weeks.
How often can I bathe my dog with it?
There is no universal schedule: it depends on coat, lifestyle and skin. A gentle sulphate-free shampoo can be used as often as the coat genuinely needs. Your vet can advise if your dog has a skin condition.
Is it also a cat shampoo?
Yes. The Gentle Daily Shampoo is made for dogs and cats. Take extra care around the face with either, and rinse thoroughly.
Which fragrance should I choose?
The formula is the same in all three; only the fragrance changes: Santal & White Tea, Fig & Neroli or Violet Leaf & Muslin. The fragrance stays close to the coat. The Bath Ritual Trio lets you try all three.
More answers in the full FAQ · See the full dog grooming range
From the journal
Read before you groom.
How to Choose a Dog Shampoo: A Checklist for Indian Pet Parents.
How to choose the best dog shampoo in India: what to look for on the label, and how to match it to coat, sensitive skin, puppies, cats and climate.
Sulphate-Free Dog Shampoo: Does It Matter?
What sulphates do in dog shampoo, why a milder cleanser suits a dog’s skin, how to spot SLS and SLES on a label, and why sulphate-free isn’t the whole story.
Best Dog Shampoo in India (2026): 10 Picks for Every Need.
The best dog shampoo in India for every need: daily baths, sensitive skin, ticks, itching, shedding and waterless. 10 picks reviewed, and the one we’d choose.