Every scent in our range was chosen for a moment. For the Dry Foam Shampoo – the bath you give without water – we wanted something that smelled like a bath anyway. That led us to hinoki.
What is hinoki?
Hinoki is Chamaecyparis obtusa, the Japanese cypress. Its pale, fine-grained wood has been prized in Japan for more than a thousand years, for temples, shrines and above all for bathtubs. Step into a traditional ofuro and the first thing you notice is the smell of warm hinoki.
The scent is woody but bright: lemony, slightly resinous, with a clean, almost soapy freshness. It is lighter and cooler than sandalwood or cedar. On our carton it appears as Chamaecyparis Obtusa Wood Oil.
Bamboo and white tea
Bamboo brings a green, airy note – fresh stems rather than anything sweet. It appears on the carton as Bambusa Vulgaris Extract.
Alongside it, Camellia Sinensis Leaf Extract (tea leaf) adds a soft, slightly dry finish. Together they keep the woodiness of the hinoki light, so the coat smells clean rather than perfumed.
Why a woody scent for a dry shampoo?
A dry foam does a specific job: it lifts surface oil and neutralises odour from a coat that is not quite dirty enough for a full bath. A sweet or fruity fragrance on top of a slightly stale coat can smell like a cover-up. A clean, woody scent smells like the coat has actually been washed.
It also had to be quiet. A dry bath is often used indoors – in the flat, the car, a hotel room – so we wanted a scent that settles into the coat within a minute and doesn’t fill the room.
What else is in the foam
The Dry Foam Shampoo is a no-rinse, leave-on safe foam for dogs and cats. It contains aloe vera, panthenol (pro-vitamin B5) and glycerin, gentle cleansers and baking soda, and it is probiotic-preserved. What’s out of it: synthetic surfactants, parabens, MIT, synthetic fragrance and anything unsafe if licked.
To use it: shake well, hold 15 cm from the coat and apply 4–6 sprays from neck to tail. Massage gently through with your hands or a soft brush and let it dry in 60–90 seconds. No water, no rinse, no towelling.
When to reach for it
- A coat that feels oily or smells stale a few days after a bath
- Cats who will not tolerate water
- Travel, road trips and hotel stays – it is in our travel essentials
- Cold winter days when a wet bath and a slow dry are not appealing
- Older dogs for whom a full bath is tiring
Pair it with Refreshing Mist in the Between-Baths Duo, or with the Paw Cleaner in the No-Rinse Duo.
